Classic Tattoo: A Permanent Souvenir
When you visit Orange County, California, you notice a few things. Palm trees, sunshine, and good tattoos. Now how do you get one of those? Well, every tattoo came from a tattoo parlor. And every parlor in Orange County is influenced by the first one in Fullerton: Classic Tattoos. We believe Fullerton is the Napa Valley of Tattoos. It’s what Nashville is to music. What Orlando is to theme parks. What Vegas is to bad decisions. A place to get the best tattoos anywhere by the most highly skilled artists alive. We’ve turned the OC into a world renowned destination for permanent souvenirs.
FRESH INK
Tim Hendricks got his first tattoo at Classic and now he owns the shop. What happened to everyone else? We’re producing a YouTube or TikTok show where Tim interviews old first-time customers while giving them new ink. While the needle is in their skin, we’ll find out where their lives have taken them, how far they traveled to Classic, and what they love about their tattoos. Think Hot Ones, but less painful.
Retro Mode
To bring this campaign to life, any searches for flights on third party travel sites (Expedia, Kayak, Priceline) to SNA – Orange County Airport, will transform into “Retro Mode.” Users will view their flight results using the font, color palette, and overall style of our campaign. Far out!
Ink Den
Inspired by Meow Wolf’s Omega Mart in Vegas, we stage a Classic Tattoo-looking tattoo parlor. By exploring the parlor, you’ll uncover story elements that follow Tim Hendricks’ life and career. You’ll walk through giant oversized post cards, a tiger’s jaws, a 50 ft anchor, watch a heart the size of a building beat. You’ll end up Tim’s childhood bedroom where he originally dreamed up his art.